Each year, sponsorship of the Susan G. Komen Arkansas Race for the Cure® provides the support necessary to fund breast cancer and community education, as well as screening and treatment initiatives throughout our service area to help those in need.
Sponsorship support is critical to our local efforts. When you invest in a Komen Arkansas Race for the Cure sponsorship, you invest in the lives of the people closest to you – the people of your community… your family, colleagues, employees, neighbors and friends. Up to 75 percent of net funds raised stays right here in our eight-county, bi-state service area to support education, screening and treatment programs, and a minimum of 25 percent is contributed to Komen’s national research efforts.
Komen Arkansas Race Sponsorship
Up to 75% of net funds raised stay in the Arkansas Affiliate service area (63 of the 75 counties in Arkansas) while a minimum of 25% is contributed to ground breaking translational research. Over the last 21 years, Komen Arkansas has contributed over $20 million to local breast health education, screening and treatment programs, and over $4 million to international research.
Good for You: The Komen Arkansas Race for the Cure creates unmatched exposure for sponsors including the following:
Media Campaign: The Race is promote in 63 of the 75 counties in Arkansas with numerous television spots, news stories, and promotional race day coverage. Media coverage extends to radio, print and online, reaching hundreds of thousands annually.
Additional Exposure: 65,000 applications/brochures printed and distributed through our service area, 40,000 t-shirts produced for Race Participants. Multiple email blasts to over 65,000 subscribers. Over 26,000 Face Book Followers see daily posts. 1,000 Race posters distributed throughout our service area.
How do customers view sponsorship and cause marketing?
85% would like to see companies do more GOOD. 92% of Americans believe breast cancer is a critical cause for businesses to support. 74% of consumers purchased a brand because it supported a cause. 86% of consumers report a positive impression of a company or brand that supports the breast cancer cause. Cause related ads increased their perception that the brand shared their values by a factor of 10, and increased intent to buy by 2X.
Become a Sponsor
Partner with us to showcase your products, promote your services, connect to a loyal customer base or new audience, build employee engagement in the community, and to share our promise to end breast cancer forever.
For more information about how to become a sponsor, and to discuss your marketing goals and objectives, please contact: Amy.Treadway@Baptist-Health.Org
The Komen Arkansas Race for the Cure would like to thank all of our 2015 sponsors and donors – your generosity will help us move one step closer toward our goal of a world without breast cancer!